Webs of Influence: The Psychology of Online Persuasion ePUB

Level/Grade: Professional
Author(s): Nahai, N
ISBN: 9780273781585
License: Perpetual licence
File type: ePub
At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them tick. In The Web Psychologist, Nathalie Nahai expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting-edge techniques and fascinating insights that will lead to online success.

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy that will catapult your business to the next level with dazzling results.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Nahai, N
Level/Grade Professional
Brand Not applicable
Imprint Pearson Business
ISBN 9780273781585
Licence Perpetual licence
File type ePub
Format ePUB2
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