Ten Principles Behind Great Customer Experiences, The ePUB

Level / Grade:

Watkinson, M


Perpetual licence

File type:

In stock
Learn how to create a competitive advantage for your business by offering a customer experience that's second to none!

By following a simple 'ten principles' format, this book will show you how constantly to improve and build your business. The combination of psychological theory, real-world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical use, so you can enhance your customers' experiences and keep them returning again and again.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Author(s) Watkinson, M
Level/Grade Professional
Brand Not applicable
Imprint Financial Times Publishing
ISBN 9780273775980
Licence Perpetual licence
File type ePub
Format ePUB2
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