Spark, The ePUB

Level/Grade: Professional
Author(s): Orme, G
ISBN: 9781292005317
License: Perpetual licence
File type: ePub
Definition: spark (n) – an elusive moment when a new idea strikes that has the potential to transform the way you do business

Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?

The Spark answers these questions and more, unravelling the mystique around business creativity and offering ten practical steps to building an innovative team and becoming an inspiring, creative leader.

Includes interviews with
  • Gail Rebuck (CEO of Penguin Random House);
  • Sir John Hegarty (Founder of BBH); and
  • Stuart Murphy (Director of Entertainment Channels at Sky).
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Orme, G
Level/Grade Professional
Brand Financial Times Series
Imprint Financial Times Publishing
ISBN 9781292005317
Licence Perpetual licence
File type ePub
Format ePUB2
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