New Business Road Test, The 4/E ePUB

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity, then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

Benefits of the ePUB format​ include:​

• The ability to view on ​a ​desktop computer, notebook or tablet;
  
• The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  
• The ability to take notes, highlight and bookmark.