Momentum Effect, The ePUB

Level/Grade: Professional
Author(s): Larreche, J
ISBN: 9780273747277
License: Perpetual licence
File type: ePub
The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore. Instead, it provides new evidence to show that to achieve profitable growth, you have to create new value for customers through innovation, ingenuity and, most importantly, by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum that leads to further growth.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Larreche, J
Level/Grade Professional
Brand Not applicable
Imprint Wharton Publishing
ISBN 9780273747277
Licence Perpetual licence
File type ePub
Format ePUB2
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