Principles of Marketing, Global Edition

Author(s):
Philip Kotler

ISBN:
9780273786993

In stock
SKU
9780273787853
R315.00

For Principles of Marketing courses using a comprehensive text.

 

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

More Information
Author(s) Philip Kotler
Level/Grade 0
Imprint Pearson
ISBN 9780273786993
eISBN 9780273787853
Format ePDF
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