Branding with Brains ePUB

This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers' brains work when they choose brands.

A strong brand cannot be built effectively without taking into account the laws of the brain, which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors' brands.

Benefits of the ePUB format​ include:​

• The ability to view on ​a ​desktop computer, notebook or tablet;
  
• The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  
• The ability to take notes, highlight and bookmark.