Branding with Brains ePUB

Level/Grade: Professional
Author(s): Walvis, T
ISBN: 9780273746843
License: Perpetual licence
File type: ePub
R160,00
R160,00
This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers' brains work when they choose brands.

A strong brand cannot be built effectively without taking into account the laws of the brain, which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors' brands.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Walvis, T
Level/Grade Professional
Brand Financial Times Series
Imprint Financial Times Publishing
ISBN 9780273746843
Licence Perpetual licence
File type ePub
Format ePUB2
Write a review of this product