Sales Planning and Operations (CTI Custom Edition) ePDF

Level/Grade: Tertiary
Author(s): Kotler, P; Armstrong, G; Tait, M; Rammile, N; Van Zyl, J; Rootman, C; Rugimbana, R; Visser, G; Connett, B; Abratt, R; Cant, M; Fenich, G; Geyer, L (Comp.)
ISBN: 9781775956471
License: Perpetual licence
File type: ePDF
R836,00
R836,00
Sales Planning and Operations provides suitable content for 2nd year courses in sales management. It is a custom publication compiled by Lucia Geyer from CTI, which combines content from the following four established Pearson books:
  • Sales Management third edition by Connett, Abratt and Cant;
  • Principles of Marketing: Global and Southern African Perspectives by Kotler, Armstrong and Tait;
  • Sales Management in Action by Visser; and
  • Meetings, Expositions, Events and Conventions: An Introduction to the Industry third edition by Fenich.
This comprehensive compilation includes up-to-date content on the following topics:
  • The personal selling process;
  • Buyer behaviour in the consumer and business market;
  • The sales presentation;
  • Sales management and strategies;
  • Sales forecasting and budgeting;
  • Sales planning, recruitment and selection;
  • Sales training and development;
  • The role of information in sales management;
  • Global selling opportunities; and
  • The use of exhibitions and trade fairs as selling opportunities.
This book offers the following features:
  • Learning objectives outline the key learning areas for each chapter;
  • A chapter preview contextualises the topic at the start of each chapter;
  • Clear diagrams provide visual representations of key ideas in the book;
  • Self-assessment questions at the end of each chapter provide students with an opportunity to test their understanding; and
  • Excellent content developed by renowned authors in the field.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Kotler, P; Armstrong, G; Tait, M; Rammile, N; Van Zyl, J; Rootman, C; Rugimbana, R; Visser, G; Connett, B; Abratt, R; Cant, M; Fenich, G; Geyer, L (Comp.)
Level/Grade Tertiary
Brand Not applicable
Imprint Pearson South Africa
ISBN 9781775956471
Licence Perpetual licence
File type ePDF
Format ePDF
Write a review of this product