Marketing Research ePUB
Level / Grade:
Tertiary
Author(s):
Berndt, A (Ed.); Petzer, D (Ed.)
ISBN:
9781775956358
License:
Perpetual licence
File type:
ePub
A comprehensive text aiming at demystifying this topic, Marketing Research is written in a practical manner, emanating from the research process perspective.
Key topics discussed are the research process and the identification of the research problem, selecting the research method, secondary data, designing the research instrument, qualitative research and quantitative methods. The text also deals with contemporary issues such as research ethics and the applications of marketing research in electronic marketing and international marketing research.
Key features in this topical text include:
The team of authors has extensive expertise and international exposure, academically and professionally. This text constitutes essential reading for any student or practitioner in the field.
This eBook is a digital version of the printed book. Benefits of the ePUB format include:
Key topics discussed are the research process and the identification of the research problem, selecting the research method, secondary data, designing the research instrument, qualitative research and quantitative methods. The text also deals with contemporary issues such as research ethics and the applications of marketing research in electronic marketing and international marketing research.
Key features in this topical text include:
- Chapter outcomes that outline the key content and skills;
- Study summaries that consolidate learning;
- Assess your understanding sections and additional assessment activities with end-of-chapter answers evaluate fundamental concepts;
- Further reading leads to additional enquiry;
- Chapter summaries assist students in preparing for tests and examinations; and
- A glossary of terms assists with key concepts and terminology.
The team of authors has extensive expertise and international exposure, academically and professionally. This text constitutes essential reading for any student or practitioner in the field.
This eBook is a digital version of the printed book. Benefits of the ePUB format include:
- The ability to view on a desktop computer, notebook or tablet;
- As students adjust fonts, rotate and flip pages, content reflows to fit the device's screen giving the user a more flexible experience; and
- Students can take notes, highlight and bookmark, and access video and audio for visual learning.
Edition | 1 |
---|---|
Publication date | May 31, 2014 |
Language | English |
Author(s) | Berndt, A (Ed.); Petzer, D (Ed.) |
Level/Grade | Tertiary |
Book Type | Text Book |
Brand | Not applicable |
Imprint | Pearson South Africa |
ISBN | 9781775956358 |
Licence | Perpetual licence |
File type | ePub |
Format | Reflowable |
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