Product Strategy and Management 2/E ePDF

Level/Grade: Tertiary
Author(s): Baker, M; Hart, S
ISBN: 9781408250273
License: Perpetual licence
File type: ePDF
From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion.

The nature and practice of these processes are central to a company's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the company.

Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Baker, M; Hart, S
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781408250273
Licence Perpetual licence
File type ePDF
Format Fixed layout
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