Integrated Advertising, Promotion, and Marketing Communications (Global Edition) 9/E ePDF

Level/Grade: Tertiary
Author(s): Clow, KE; Baack, DE
ISBN: 9781292411347
License: Perpetual licence
File type: ePDF
A study of integrated marketing communications taught through real-life application

Integrated Advertising, Promotion, and Marketing Communications 9th edition speaks to an evolved definition of integrated marketing and teaches students how to communicate effectively in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted.

The text explores advertising and promotions, and the roles of social media, mobile messaging and other marketing tactics to reach consumers effectively. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Clow, KE; Baack, DE
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292411347
Licence Perpetual licence
File type ePDF
Format Fixed layout
Write a review of this product