Marketing Management (Global Edition) 16/E ePDF

Level / Grade:
Tertiary

Author(s):
Kotler, P; Keller, KL; Chernev, A

ISBN:
9781292405100

License:
Perpetual licence

File type:
ePDF

In stock
SKU
9781292405100
R617.50
The world of marketing is changing every day and for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there.

Unsurpassed in its breadth, depth and relevance, the 16th edition features a streamlined organisation of the content, updated material and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Country South Africa
Author(s) Kotler, P; Keller, KL; Chernev, A
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292405100
Licence Perpetual licence
File type ePDF
Format Fixed layout
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