Marketing Management (Global Edition) 16/E ePDF

The world of marketing is changing every day and for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there.

Unsurpassed in its breadth, depth and relevance, the 16th edition features a streamlined organisation of the content, updated material and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

This eBook is in ePDF format, which enables you to:

• View the entire book offline on desktop or tablet;
  
• Search for and highlight text; and
  
• Add and edit personal notes directly in your eBook.