Financial Times Guide to Strategy 5/E ePUB

Level / Grade:

Koch, R


Perpetual licence

File type:

In stock
Your complete guide to strategy. Plain and simple.

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.

Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The 5th edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about.

Updated with new tools and examples, the Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them and then what action to take. This is the smartest and most readable strategy guide available anywhere.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Country South Africa
Author(s) Koch, R
Level/Grade Professional
Brand Financial Times Guides
Imprint Financial Times Publishing
ISBN 9781292370071
Licence Perpetual licence
File type ePub
Format Reflowable
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