Marketing for Hospitality and Tourism (Global Edition) 8/E ePDF

Level/Grade: Tertiary
Author(s): Kotler, P; Bowen, JT; Baloglu, S
ISBN: 9781292363523
License: Perpetual licence
File type: ePDF
Taking an integrative approach, this highly visual, full-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course.

Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Kotler, P; Bowen, JT; Baloglu, S
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292363523
Licence Perpetual licence
File type ePDF
Format Fixed layout
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