Marketing for Hospitality and Tourism (Global Edition) 8/E ePDF
| Level/Grade: | Tertiary |
| Author(s): | Kotler, P; Bowen, JT; Baloglu, S |
| ISBN: | 9781292363523 |
| License: | Perpetual licence |
| File type: | ePDF |
Taking an integrative approach, this highly visual, full-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course.
Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.
This eBook is in ePDF format, which enables you to:
Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.
This eBook is in ePDF format, which enables you to:
- View the entire book offline on desktop or tablet;
- Search for and highlight text; and
- Add and edit personal notes directly in your eBook.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Kotler, P; Bowen, JT; Baloglu, S |
| Level/Grade | Tertiary |
| Brand | Global Edition |
| Imprint | Pearson |
| ISBN | 9781292363523 |
| Licence | Perpetual licence |
| File type | ePDF |
| Format | Fixed layout |