E-commerce 2020–2021: business. technology. society (Global Edition) 16/E ePDF

Level/Grade: Tertiary
Author(s): Laudon, KC; Traver, CG
ISBN: 9781292343211
License: Perpetual licence
File type: ePDF
The most up-to-date, comprehensive overview of e-commerce today

Lively and fun to read, E-commerce 2020–2021: business. technology. society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The entire 16th edition, including its data, figures and tables, has been updated. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Laudon, KC; Traver, CG
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson Education Limited
ISBN 9781292343211
Licence Perpetual licence
File type ePDF
Format Fixed layout
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