E-commerce 2020–2021: business. technology. society (Global Edition) 16/E ePDF
| Level/Grade: | Tertiary |
| Author(s): | Laudon, KC; Traver, CG |
| ISBN: | 9781292343211 |
| License: | Perpetual licence |
| File type: | ePDF |
The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2020–2021: business. technology. society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The entire 16th edition, including its data, figures and tables, has been updated. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
This eBook is in ePDF format, which enables you to:
Lively and fun to read, E-commerce 2020–2021: business. technology. society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The entire 16th edition, including its data, figures and tables, has been updated. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
This eBook is in ePDF format, which enables you to:
- View the entire book offline on desktop or tablet;
- Search for and highlight text; and
- Add and edit personal notes directly in your eBook.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Laudon, KC; Traver, CG |
| Level/Grade | Tertiary |
| Brand | Global Edition |
| Imprint | Pearson Education Limited |
| ISBN | 9781292343211 |
| Licence | Perpetual licence |
| File type | ePDF |
| Format | Fixed layout |