Principles of Marketing (Global Edition) 18/E ePDF

Level / Grade:
Tertiary

Author(s):
Kotler, P; Armstrong, G

ISBN:
9781292341224

License:
Perpetual licence

File type:
ePDF

In stock
SKU
9781292341224
R627.50
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Author(s) Kotler, P; Armstrong, G
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292341224
Licence Perpetual licence
File type ePDF
Format Fixed layout
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