Business Model Navigator, The 2/E ePUB

Level / Grade:

Gassmann, O; Frankenberger, K; Choudury, M


Perpetual licence

File type:

In stock
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Country South Africa
Author(s) Gassmann, O; Frankenberger, K; Choudury, M
Level/Grade Professional
Brand Financial Times Guides
Imprint Financial Times Publishing
ISBN 9781292327143
Licence Perpetual licence
File type ePub
Format Reflowable
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