Marketing Research (Global Edition) 9/E ePDF

Level/Grade: Tertiary
Author(s): Burns, AC; Veeck, A
ISBN: 9781292318097
License: Perpetual licence
File type: ePDF
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift towards mobile marketing research and the impact of big data.

Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world – and their future careers.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Burns, AC; Veeck, A
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292318097
Licence Perpetual licence
File type ePDF
Format Fixed layout
Write a review of this product