International Business: A Managerial Perspective (Global Edition) 9/E ePDF

Level/Grade: Tertiary
Author(s): Griffin, RW; Pustay, MW
ISBN: 9781292313795
License: Perpetual licence
File type: ePDF
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to communicate with foreign business representatives effectively.

The 9th edition features new cases, boxes and analyses that reflect the latest challenges and opportunities confronting international businesses, so students are prepared to conduct business with organisations worldwide successfully.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Griffin, RW; Pustay, MW
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292313795
Licence Perpetual licence
File type ePDF
Format Fixed layout
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