Global Marketing (Global Edition) 10/E ePDF

Level/Grade: Tertiary
Author(s): Green, MC; Keegan, WJ
ISBN: 9781292304083
License: Perpetual licence
File type: ePDF
Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to pursue careers in global marketing or related areas successfully.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Green, MC; Keegan, WJ
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292304083
Licence Perpetual licence
File type ePDF
Format Fixed layout
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