International Business: The New Realities (Global Edition) 5/E ePDF

Level/Grade: Tertiary
Author(s): Cavusgil, ST; Knight, G; Riesenberger, J
ISBN: 9781292303307
License: Perpetual licence
File type: ePDF
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources.

The authors understand and speak to what motivates this group – also known as Generation Z – their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and prepares them for successful careers in international business.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Cavusgil, ST; Knight, G; Riesenberger, J
Level/Grade Tertiary
Brand Global Edition
Imprint Pearson
ISBN 9781292303307
Licence Perpetual licence
File type ePDF
Format Fixed layout
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