Essentials of Marketing 7/E ePUB

Level/Grade: Tertiary
Author(s): Blythe, J; Martin, J
ISBN: 9781292298801
License: Perpetual licence
File type: ePub
Essentials of Marketing provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up-to-date critical perspectives.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Blythe, J; Martin, J
Level/Grade Tertiary
Brand Not applicable
Imprint Pearson
ISBN 9781292298801
Licence Perpetual licence
File type ePub
Format Reflowable
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