What's Your Competitive Advantage? ePUB

Level / Grade:

Bowman, C; Raspin, P


Perpetual licence

File type:

In stock
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:
  • Strategy;
  • Leadership and Management; and
  • Entrepreneurship.
Choose from the seven value plays to set the broad direction the firm should head in and gain your competitive advantage. Each play has an associated set of capabilities that deliver customer value efficiently:
  • Specialisation: choose to focus on a single product or product group and compete through superior product performance;
  • Adaptive: increase the system's ability to respond to changing circumstances, particularly to changing customer needs;
  • Low cost: deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction;
  • Innovation: competing through product innovations;
  • Excellence: continuous incremental improvement of product or service quality;
  • No frills: serve price sensitive customers with a stripped down alternative product or service; or
  • Targeting: focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals.
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Author(s) Bowman, C; Raspin, P
Level/Grade Professional
Brand Financial Times Series
Imprint Financial Times Series
ISBN 9781292259413
Licence Perpetual licence
File type ePub
Format ePUB3
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