What's Your Competitive Advantage? ePUB
| Level/Grade: | Professional |
| Author(s): | Bowman, C; Raspin, P |
| ISBN: | 9781292259413 |
| License: | Perpetual licence |
| File type: | ePub |
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:
- Strategy;
- Leadership and Management; and
- Entrepreneurship.
- Specialisation: choose to focus on a single product or product group and compete through superior product performance;
- Adaptive: increase the system's ability to respond to changing circumstances, particularly to changing customer needs;
- Low cost: deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction;
- Innovation: competing through product innovations;
- Excellence: continuous incremental improvement of product or service quality;
- No frills: serve price sensitive customers with a stripped down alternative product or service; or
- Targeting: focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals.
- The ability to view on a desktop computer, notebook or tablet;
- The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
- The ability to take notes, highlight and bookmark.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Bowman, C; Raspin, P |
| Level/Grade | Professional |
| Brand | Financial Times Series |
| Imprint | Financial Times Series |
| ISBN | 9781292259413 |
| Licence | Perpetual licence |
| File type | ePub |
| Format | ePUB3 |