Global Marketing 8/E ePDF

Level / Grade:
Tertiary

Author(s):
Hollensen, S

ISBN:
9781292251820

License:
Perpetual licence

File type:
ePDF

In stock
SKU
9781292251820
R892.00
Global Marketing 8th edition continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing.

For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

This edition is concentrated around three major themes: "glocalization", "Internet of everything" and "social media marketing". It is also fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Author(s) Hollensen, S
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292251820
Licence Perpetual licence
File type ePDF
Format Fixed layout
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