Digital Marketing: Strategy, Implementation and Practice 7/E ePDF

Level/Grade: Tertiary
Author(s): Chaffey, D; Ellis-Chadwick, F
ISBN: 9781292241623
License: Perpetual licence
File type: ePDF
R722,50
R722,50
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new "Essential Digital Skills" boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Chaffey, D; Ellis-Chadwick, F
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292241623
Licence Perpetual licence
File type ePDF
Format ePDF
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