Marketing Communications: touchpoints, sharing and disruption 8/E ePDF

Level/Grade: Tertiary
Author(s): Fill, C; Turnbull, S
ISBN: 9781292235004
License: Perpetual licence
File type: ePDF
R632,00
R632,00
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

The 8th edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text, the impact of digital media and its ability to influence audience, client and agency experiences, is considered. Each chapter has been extensively revised with new examples, the latest theoretical insights and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Fill, C; Turnbull, S
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292235004
Licence Perpetual licence
File type ePDF
Format Fixed layout
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