Financial Times Guides Social Media Strategy, ePUB

Level / Grade:

Thomas, M


Perpetual licence

File type:

In stock
There has never been a more necessary time for business professionals to understand the power of social media. You might recognise its growing importance, but do you have the skills, knowledge and confidence to create an effective social media strategy for your business that builds relationships, enhances reputations and drives revenue?

With expert advice from marketing communication consultant and trainer, Martin Thomas, Financial Times Guides Social Media Strategy will show you how to:
  • Develop a successful social media strategy and gather smarter business intelligence;
  • Use social media to boost your business performance, open up new revenue streams, reduce costs and strengthen stakeholder relationships;
  • Generate better results, deliver more effective campaigns and build more valuable networks;
  • Identify and manage risks to you and your organisation, and transform your corporate culture; and
  • Develop your personal digital brand and leadership skills.
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Author(s) Thomas, M
Level/Grade Professional
Brand Financial Times Guides
Imprint Financial Times Guides
ISBN 9781292234847
Licence Perpetual licence
File type ePub
Format ePUB3
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