Integrated Advertising, Promotion, and Marketing Communications (Global Edition) 8/E ePDF

Level/Grade: Tertiary
Author(s): Clow, K; Baack, D
ISBN: 9781292222752
License: Perpetual licence
File type: ePDF
R567,50
R567,50
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how effectively to communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The eigth edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

Note: MyLab Marketing is NOT included.
Students: If MyLab Marketing is a recommended or mandatory component of the course, ask your instructor for the correct ISBN and course ID. MyLab should be purchased only when required by an instructor.
Instructors: Contact your Pearson representative for more information.

MyLab is an online homework, tutorial and assessment product designed to personalise learning and improve results. With a wide range of interactive, engaging and assignable activities, students are encouraged to learn actively and retain tough course concepts.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Clow, K; Baack, D
Level/Grade Tertiary
Brand Not applicable
Imprint Pearson
ISBN 9781292222752
Licence Perpetual licence
File type ePDF
Format ePDF
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