Retail Management: A Strategic Approach (Global Edition) 13/E ePDF

Level/Grade: Tertiary
Author(s): Berman, BR; Evans, JR; Chatterjee, PM
ISBN: 9781292214689
License: Perpetual licence
File type: ePDF
R707,00
R707,00
For courses in Retail Management

Retail Management: A Strategic Approach is a contemporary text that helps students thrive in today's retailing industry and is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them.

This text helps readers become good retail planners and decision makers. The 13th edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions and cases, so that students can thrive in today's retailing industry.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Berman, BR; Evans, JR; Chatterjee, PM
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292214689
Licence Perpetual licence
File type ePDF
Format ePDF
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