New Business Road Test, The 5/E ePUB

Level/Grade: Professional
Author(s): Mullins, J
ISBN: 9781292208411
License: Perpetual licence
File type: ePub
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So, before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up.

Feel calm, confident and in control – whatever you're doing, wherever you are.

  • New edition of the classic book for entrepreneurs: Revised and with a classic, modern look;
  • Free app: John will make the app free for this edition to help promote book sales;
  • Highly practical: the "seven domains" framework is easy to use and gives investors the key issues to examine before they invest; and
  • Research driven: John teaches MBA students at the London Business School and is well thought of in the entrepreneurial community.
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Mullins, J
Level/Grade Professional
Brand Financial Times Series
Imprint Financial Times Publishing
ISBN 9781292208411
Licence Perpetual licence
File type ePub
Format ePUB3
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