Selling and Sales Management 11/E ePDF

Level/Grade: Tertiary
Author(s): Jobber, D; Lancaster, G; Le Meunier-FitzHugh, K
ISBN: 9781292205052
License: Perpetual licence
File type: ePDF
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Jobber, D; Lancaster, G; Le Meunier-FitzHugh, K
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292205052
Licence Perpetual licence
File type ePDF
Format Fixed layout
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