Lean Product Lifecycle, The 1/E ePUB

Level / Grade:

Viki, T; Strong, C; Kresojevic, S


Perpetual licence

File type:

In stock
The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.

Follow the six key phases of a product's life – idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each. For each stage, there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.

Using the tools and templates in this book, you'll be able to:
  • Take a new product from idea to scale within a market;
  • Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products;
  • Use the right tools and methods for validating new products ideas and business models; and
  • Understand how to manage mature products and retire old products using lean innovation principles.
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Author(s) Viki, T; Strong, C; Kresojevic, S
Level/Grade Professional
Brand Not applicable
Imprint Pearson
ISBN 9781292186900
Licence Perpetual licence
File type ePub
Format ePUB
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