Where To Play ePUB

Level/Grade: Professional
Author(s): Gruber, M; Tal, S
ISBN: 9781292178943
License: Perpetual licence
File type: ePub
Entrepreneurs and innovators are trained to run fast, but … Are you running in the right direction?

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time researching their opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes mean that you often choose the wrong market or attempt to pursue too many opportunities at once.

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework – the Market Opportunity Navigator – to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:
  • Market Opportunity Set: Assess your core strengths and identify which market opportunities exist for your business;
  • Attractiveness Map: Evaluate your market opportunities to reveal the most attractive option for focus; and
  • Agile Focus Strategy: Create a strategic plan for your chosen market opportunity that keeps you open-minded and agile.
Get the most value for your innovations with Where to Play.

"Enjoy discovering highly practical worksheets, maps and dartboards of tremendous interest to better identify, evaluate and strategise market opportunities."
Alex Osterwalder and Yves Pigneur, authors of the bestseller Business Model Generation

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Gruber, M; Tal, S
Level/Grade Professional
Brand Financial Times Series
Imprint Financial Times Publishing
ISBN 9781292178943
Licence Perpetual licence
File type ePub
Format ePUB3
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