Innovation Management and New Product Development 6/E ePDF

Level/Grade: Tertiary
Author(s): Trott, P
ISBN: 9781292165400
License: Perpetual licence
File type: ePDF
R722,50
R722,50
Innovation Management and New Product Development is an established text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.

Now in its 6th edition, Innovation Management and New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

New in this edition
  • Three new chapters on a) Entrepreneurship and national systems of innovation, b) Business models and c) Adoption and diffusion;
  • Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation and imitation goods;
  • New case studies on drones, Apple and disposable nappies with sensors, as well as updated case studies including 3M, eBay/PayPal and Gore-Tex; and
  • New "Innovation In Action" features in every chapter provide practical examples of innovation in action that help you to link theory with practice.
About the author
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management and Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Trott, P
Level/Grade Tertiary
Brand Not applicable
Imprint Pearson
ISBN 9781292165400
Licence Perpetual licence
File type ePDF
Format Fixed layout
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