Marketing for Hospitality and Tourism (Global Edition) 7/E ePDF

Level/Grade: Tertiary
Author(s): Kotler, P; Bowen, JT; Makens, JC; Baloglu, S
ISBN: 9781292156163
License: Perpetual licence
File type: ePDF
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing or Hotel Marketing

Marketing for Hospitality and Tourism 7/E is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.

These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The seventh edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Kotler, P; Bowen, JT; Makens, JC; Baloglu, S
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292156163
Licence Perpetual licence
File type ePDF
Format Fixed layout
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