Customer Experience Book, The ePUB

Level / Grade:

Pennington, A


Perpetual licence

File type:

In stock
Customer experience is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do and how to improve for your business.

From customer journey mapping to using big data, this is the ultimate customer experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover:
  • Why customer experience is so important in business – and how it applies to you; and
  • How to use customer experience tools in your business – step-by-step guides on how to use CX metrics and how to learn from them.
Alongside the theory and practical how-to guidance, there is a range of examples of 'thinking differently' about everyday situations to engage the reader. Plus, with case studies from international companies, readers will discover not only what works well but also the hard lessons they have learned.

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Author(s) Pennington, A
Level/Grade Professional
Brand Not applicable
Imprint Pearson Business
ISBN 9781292148489
Licence Perpetual licence
File type ePub
Format ePUB3
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