Business Model Book, The 1/E ePUB

Level/Grade: Professional
Author(s): Bock, AJ; George, G
ISBN: 9781292135724
License: Perpetual licence
File type: ePub
Business models are the beating heart of your firm's value proposition.

Great business models drive rapid growth; bad business models can doom the most promising ventures. This book clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. The Business Model Book combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, lifecycle-based approach to make business models relevant to your company's development stage. Your company changes over time –so should your business model.

  • Understand how and why business models matter to your organisations success;
  • Learn how to evaluate and test business models to identify the most appropriate model; and
  • Use the business model lifecycle approach to keep your business model relevant and successful.
Every company has a business model. When the business model works, the company creates value.

"Clever, innovative and simple – a must read workbook for entrepeneurs!"
Charles Chen Yidan, Co-founder, Tencent Holdings

Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
Country South Africa
Product Type Text Book
Author(s) Bock, AJ; George, G
Level/Grade Professional
Brand Not applicable
Imprint Pearson
ISBN 9781292135724
Licence Perpetual licence
File type ePub
Format ePUB3
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