Strategies for e-Business: Creating value through electronic and mobile commerce 3/E ePDF

Level/Grade: Tertiary
Author(s): Jelassi, T; Enders, A; Martínez-López, FJ
ISBN: 9781292123318
License: Perpetual licence
File type: ePDF
Strategies for e-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book uses extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world, and the issues and challenges that e-commerce strategies and applications present.

This eBook is in ePDF format, which enables you to:
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Country South Africa
Product Type Text Book
Author(s) Jelassi, T; Enders, A; Martínez-López, FJ
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292123318
Licence Perpetual licence
File type ePDF
Format ePDF
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