Strategies for e-Business: Creating value through electronic and mobile commerce 3/E ePDF
| Level/Grade: | Tertiary |
| Author(s): | Jelassi, T; Enders, A; Martínez-López, FJ |
| ISBN: | 9781292123318 |
| License: | Perpetual licence |
| File type: | ePDF |
Strategies for e-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book uses extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world, and the issues and challenges that e-commerce strategies and applications present.
This eBook is in ePDF format, which enables you to:
This eBook is in ePDF format, which enables you to:
- View the entire book offline on desktop or tablet;
- Search for and highlight text; and
- Add and edit personal notes directly in your eBook.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Jelassi, T; Enders, A; Martínez-López, FJ |
| Level/Grade | Tertiary |
| Brand | Pearson |
| Imprint | Pearson |
| ISBN | 9781292123318 |
| Licence | Perpetual licence |
| File type | ePDF |
| Format | ePDF |