Marketing Management (Global Edition) 15/E ePDF

Level/Grade: Tertiary
Author(s): Kotler, P; Keller, KL
ISBN: 9781292092713
License: Perpetual licence
File type: ePDF
R617,50
R617,50
Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Marketing Management helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

Note: MyMarketingLab is NOT included. MyMarketingLab is an online homework, tutorial and assessment product designed to personalise learning and improve results. With a wide range of interactive, engaging and assignable activities, students are encouraged to learn and retain tough course concepts.
Students: If MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.
Instructors: Contact your Pearson representative for more information.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Kotler, P; Keller, KL
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292092713
Licence Perpetual licence
File type ePDF
Format ePDF
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