Smart Retail 4/E ePUB

The classic, highly regarded and definitive guide to retail success

Discover the secrets of some of the world's biggest and leading shops and online retailers and get a competitive edge. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop-floor staff, this is the book that will guide you, your managers, team workers, and anybody working in or learning about retail to success and profits.

Features

• Fully updated to reflect the fast-moving and ever-changing world of retail;
  
• Includes five essential new chapters featuring the very latest thinking, new case studies and the most cutting-edge tactical thinking and strategic planning;
  
• Examines and coaches on traditional retail models alongside the rise in multi-channel, multiplatform retail and the exponential rise in the use of technology;
  
• Practical, inspiring, comprehensive and authoritative, it is easy to follow and quick to put into practice;
  
• Delivers outcomes that retailers want: how to grow their sales, boost their profits, develop loyalty and deliver an exceptional, memorable and envied customer experience; and
  
• A wide appeal including retail entrepreneurs, existing managers of all levels, shop-floor staff and anybody interested in what retail is, how it works and what it means in the 21st century.
  

Benefits of the ePUB format​ include:​

• The ability to view on ​a ​desktop computer, notebook or tablet;
  
• The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  
• The ability to take notes, highlight and bookmark.