Smart Retail 4/E ePUB

Level / Grade:
Professional

Author(s):
Hammond, R

ISBN:
9781292082219

License:
Perpetual licence

File type:
ePub

In stock
SKU
9781292082219
R305.00
The classic, highly regarded and definitive guide to retail success

Discover the secrets of some of the world's biggest and leading shops and online retailers and get a competitive edge. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop-floor staff, this is the book that will guide you, your managers, team workers, and anybody working in or learning about retail to success and profits.

Features
  • Fully updated to reflect the fast-moving and ever-changing world of retail;
  • Includes five essential new chapters featuring the very latest thinking, new case studies and the most cutting-edge tactical thinking and strategic planning;
  • Examines and coaches on traditional retail models alongside the rise in multi-channel, multiplatform retail and the exponential rise in the use of technology;
  • Practical, inspiring, comprehensive and authoritative, it is easy to follow and quick to put into practice;
  • Delivers outcomes that retailers want: how to grow their sales, boost their profits, develop loyalty and deliver an exceptional, memorable and envied customer experience; and
  • A wide appeal including retail entrepreneurs, existing managers of all levels, shop-floor staff and anybody interested in what retail is, how it works and what it means in the 21st century.
Benefits of the ePUB format​ include:​
  • The ability to view on ​a ​desktop computer, notebook or tablet;
  • The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device's screen giving the user a more flexible experience; and
  • The ability to take notes, highlight and bookmark.
More Information
Author(s) Hammond, R
Level/Grade Professional
Brand Not applicable
Imprint Pearson
ISBN 9781292082219
Licence Perpetual licence
File type ePub
Format ePUB3
Write Your Own Review
You're reviewing:Smart Retail 4/E ePUB