Strategic Management and Business Policy: Globalization, Innovation, and Sustainability (Global Edition) 14/E ePDF

Level/Grade: Tertiary
Author(s): Wheelen, TL; Hunger, JD; Hoffman, AN; Bamford, CE
ISBN: 9781292067940
License: Perpetual licence
File type: ePDF
Wheelen and Hunger's class-tested approach to teaching strategy is brought into sharper focus with a new emphasis on globalisation, innovation and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward.

For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Wheelen, TL; Hunger, JD; Hoffman, AN; Bamford, CE
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292067940
Licence Perpetual licence
File type ePDF
Format ePDF
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