Public Relations: Strategies & Tactics (Global Edition) 11/E ePDF

Level/Grade: Tertiary
Author(s): Wilcox, DL; Cameron, GT; Reber, BH
ISBN: 9781292066264
License: Perpetual licence
File type: ePDF
Public Relations: Strategies & Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Wilcox, DL; Cameron, GT; Reber, BH
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292066264
Licence Perpetual licence
File type ePDF
Format Fixed layout
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