Consumer Behavior: Buying, Having, and Being (Global Edition) 11/E ePDF

Level/Grade: Tertiary
Author(s): Solomon, MR
ISBN: 9781292057019
License: Perpetual licence
File type: ePDF
Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people's social experiences.

This programme will provide a better teaching and learning experience – for you and your students. Here's how:
  • Digital consumer focus: This text continues to highlight and celebrate the brave new world of digital consumer behaviour.
  • Help students apply the case to the chapter's contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.
  • Keep your course current and relevant: New examples, exercises and research findings appear throughout the text.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Solomon, MR
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292057019
Licence Perpetual licence
File type ePDF
Format ePDF
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