Consumer Behavior: Buying, Having, and Being (Global Edition) 11/E ePDF

Level/Grade: Tertiary
Author(s): Solomon, MR
ISBN: 9781292057019
License: Perpetual licence
File type: ePDF
R690,50
R690,50
Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people's social experiences.

This programme will provide a better teaching and learning experience – for you and your students. Here's how:
  • Digital consumer focus: This text continues to highlight and celebrate the brave new world of digital consumer behaviour.
  • Help students apply the case to the chapter's contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.
  • Keep your course current and relevant: New examples, exercises and research findings appear throughout the text.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Solomon, MR
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292057019
Licence Perpetual licence
File type ePDF
Format ePDF
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