Public Relations: Writing and Media Techniques (Pearson New International Edition) 7/E ePDF

Level/Grade: Tertiary
Author(s): Wilcox, DL; Reber, BH
ISBN: 9781292055985
License: Perpetual licence
File type: ePDF
Public Relations: Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies (e.g. the Internet, webcasting, etc.) and shows students the many techniques currently in use to reach a variety of audiences.

Clearly written and well organised, this book emphasises the nuts and bolts of writing, producing and distributing PR materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Wilcox, DL; Reber, BH
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292055985
Licence Perpetual licence
File type ePDF
Format Fixed layout
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