Technology Strategy for Managers and Entrepreneurs (Pearson New International Edition) ePDF

Level/Grade: Tertiary
Author(s): Shane, SA
ISBN: 9781292055343
License: Perpetual licence
File type: ePDF
This book emphasises how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand:
  • The process of technological change;
  • The ways that firms come up with innovations;
  • The strategies that firms use to benefit from innovation; and
  • The process of formulating technology strategy.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Shane, SA
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292055343
Licence Perpetual licence
File type ePDF
Format Fixed layout
Write a review of this product