Technology Strategy for Managers and Entrepreneurs (Pearson New International Edition) ePDF
| Level/Grade: | Tertiary |
| Author(s): | Shane, SA |
| ISBN: | 9781292055343 |
| License: | Perpetual licence |
| File type: | ePDF |
This book emphasises how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand:
- The process of technological change;
- The ways that firms come up with innovations;
- The strategies that firms use to benefit from innovation; and
- The process of formulating technology strategy.
- View the entire book offline on desktop or tablet;
- Search for and highlight text; and
- Add and edit personal notes directly in your eBook.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Shane, SA |
| Level/Grade | Tertiary |
| Brand | Pearson |
| Imprint | Pearson |
| ISBN | 9781292055343 |
| Licence | Perpetual licence |
| File type | ePDF |
| Format | Fixed layout |