Technology Strategy for Managers and Entrepreneurs (Pearson New International Edition) ePDF

Level / Grade:
Tertiary

Author(s):
Shane, SA

ISBN:
9781292055343

License:
Perpetual licence

File type:
ePDF

In stock
SKU
9781292055343
R745.00
This book emphasises how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand:
  • The process of technological change;
  • The ways that firms come up with innovations;
  • The strategies that firms use to benefit from innovation; and
  • The process of formulating technology strategy.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Author(s) Shane, SA
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292055343
Licence Perpetual licence
File type ePDF
Format Fixed layout
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