Technology Strategy for Managers and Entrepreneurs (Pearson New International Edition) ePDF

This book emphasises how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand:

• The process of technological change;
  
• The ways that firms come up with innovations;
  
• The strategies that firms use to benefit from innovation; and
  
• The process of formulating technology strategy.
  

This eBook is in ePDF format, which enables you to:

• View the entire book offline on desktop or tablet;
  
• Search for and highlight text; and
  
• Add and edit personal notes directly in your eBook.