Media of Mass Communication (Pearson New International Edition) 11/E ePDF

Level / Grade:

Vivian, J


Perpetual licence

File type:

In stock
Media of Mass Communication 11th edition teaches students to understand how the media work and why. The material engages students as consumers and as creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, this book helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

This programme provides a better teaching and learning experience – for you and your students. It helps to:
  • Personalise learning: MyCommunicationLab® delivers proven results in helping students succeed, provides engaging experiences that personalise learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline and self-assessments in MyPersonalityProfile, MyCommunicationLab® works with students and instructors to personalise the learning experience and make it more effective.
  • Improve skill development and application: Pedagogical tools including study preview, chapter wrap-ups, review questions, lists of key concepts, terms and people, and media sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab® emphasise skill-building and applications.
  • Engage students: Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colourful descriptions about people who contributed significantly to the mass media. 'Media People' boxes profile key figures in media industries. New 'Media Counterpoints' boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue.
  • Explore examples of contemporary communication: New 'Media Tomorrow' boxes address the impact of new technologies on media as well as the public's changing media consumption patterns. Topics range from eyetracking tablet users' media access to the growth of digital publications and governmental online access policies.
  • Emphasise learning outcomes: 'Media Timelines' cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy and audience fragmentation in the media interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual 'Thematic Summary'.
  • Understand theory and research: Students also can access Pearson's MySearchLab® where they can get extensive help on the research process as well as access four databases of credible and reliable source material. MySearchLab® also contains an AutoCite feature that assists students in the creation of a 'Works Cited' document, as well as Pearson's SourceCheck, which encourages students to document and cite their sources accurately.
  • Support instructors: There is a strong supplements package along with activities and assessments in MyCommunicationLab®. ClassPrep, located within MyCommunicationLab®, contains videos, lectures, classroom activities, audio clips and more.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
More Information
Author(s) Vivian, J
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292037806
Licence Perpetual licence
File type ePDF
Format Fixed layout
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