Persuasion: Social Influence and Compliance Gaining (Pearson New International Edition) 5/E ePDF

Level/Grade: Tertiary
Author(s): Gass, RH; Seiter, JS
ISBN: 9781292037790
License: Perpetual licence
File type: ePDF
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The fifth edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing and political campaigning.

Upon completing this book, readers will be able to:
  • Understand how persuasion works;
  • Discuss the impact culture has on persuasion; and
  • Understand and identify key differences among persuasion, propaganda and manipulation.
This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Gass, RH; Seiter, JS
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292037790
Licence Perpetual licence
File type ePDF
Format ePDF
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