Strategic Marketing (Pearson New International Edition) ePDF

Level/Grade: Tertiary
Author(s): Mooradian, T; Matzler, K; Ring, L
ISBN: 9781292033846
License: Perpetual licence
File type: ePDF
An all-purpose approach to strategic marketing management

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Mooradian, T; Matzler, K; Ring, L
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292033846
Licence Perpetual licence
File type ePDF
Format ePDF
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