Market-Based Management (Pearson New International Edition) 6/E ePDF
| Level/Grade: | Tertiary |
| Author(s): | Best, R |
| ISBN: | 9781292033716 |
| License: | Perpetual licence |
| File type: | ePDF |
This titles focuses on how marketing performance, profitability and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
This eBook is in ePDF format, which enables you to:
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
This eBook is in ePDF format, which enables you to:
- View the entire book offline on desktop or tablet;
- Search for and highlight text; and
- Add and edit personal notes directly in your eBook.
| Country | South Africa |
|---|---|
| Product Type | Text Book |
| Author(s) | Best, R |
| Level/Grade | Tertiary |
| Brand | Pearson |
| Imprint | Pearson |
| ISBN | 9781292033716 |
| Licence | Perpetual licence |
| File type | ePDF |
| Format | Fixed layout |