Market-Based Management (Pearson New International Edition) 6/E ePDF

Level/Grade: Tertiary
Author(s): Best, R
ISBN: 9781292033716
License: Perpetual licence
File type: ePDF
R606,50
R606,50
This titles focuses on how marketing performance, profitability and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Best, R
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292033716
Licence Perpetual licence
File type ePDF
Format ePDF
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