Marketing for Hospitality and Tourism (Pearson New International Edition) 6/E ePDF

Level/Grade: Tertiary
Author(s): Kotler, P; Bowen, JT; Makens, J
ISBN: 9781292033556
License: Perpetual licence
File type: ePDF
Marketing for Hospitality and Tourism sixth edition is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, full-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.

These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for courses in hospitality and tourism marketing. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.

This eBook is in ePDF format, which enables you to:
  • View the entire book offline on desktop or tablet;
  • Search for and highlight text; and
  • Add and edit personal notes directly in your eBook.
Country South Africa
Product Type Text Book
Author(s) Kotler, P; Bowen, JT; Makens, J
Level/Grade Tertiary
Brand Pearson
Imprint Pearson
ISBN 9781292033556
Licence Perpetual licence
File type ePDF
Format ePDF
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